The company was first founded as "PYREX VISION" by Virgil Abloh in the Italian city of Milan in 2012.[2] Abloh then rebranded the company as Off-White in 2013, which he described as "the grey area between black and white as the color off-white" to the fashion world.[4] It has shown collections at Paris Fashion Week shows, and is sold in retail stores in Hong Kong, Tokyo, Milan, London, United Kingdom and New York.[4] In Fall 2016, and Winter 2017, the company collaborated with Levi's main line, Made & Crafted, and released twelve pieces, six of which were unisex.[3] In early 2017, the company collaborated with Nike and worked on a project named "The Ten", which is a sneaker collection featuring Air Jordans, Converse, Nike Air Max, Nike Air Force One, and Nike Blazers shoes.[13] The collaborations shoe line was divided into two categories, the "Revealing" and "Ghosting".[14][15] The Off-White and Nike designers had an updated take on Nineties-style shoes, with various patterns and different types of material such as plastic and tulle.

--- Legacy ---

Barrier-breaking designer. Genre-bending artist. Visionary. These are some of the ways people have described Virgil Abloh after it was announced that the 41-year-old creative died on Sunday following a private two-year battle with cancer. Over the last decade, the prolific designer — the founder of streetwear label Off-White and Louis Vuitton's men's artistic designer — produced no shortage of memorable designs, ranging from Off-White's “Little Black Dress” (that was displayed at the Costume Institute 2020 “About Time” exhibit) to sought-after collaborations with everyone from artist Takashi Murakami to brand giants like Ikea, Evian, and Nike.